The Coaching process is an activity that has been growing exponentially year after year. Numerous schools have been opened, providing different approaches and methodologies that, in some cases, lack professional and academic rigor.
I have rarely read coaching materials providing a strategic vision of this business. Fortunately, the Forbes Coaches Council has published an article (“15 Trends That Will Redefine Executive Coaching in the Next Decade”), which gives us the strategic insight we speak of. I recommend reading this material with the expectation of being better prepared for the changes that the Forbes Coaching Council anticipates.